Savings Beyond Sourcing: Innovative Tactics to Modernize Your Hotel Program
COVID-19 has permanently altered the travel landscape, and travel managers are facing a new set of challenges in hotel category management. Even in this time of uncertainty, one thing is clear: you cannot just do what you've always done. You can reset your program and adopt new and innovative techniques. In this engaging session, we will discuss leveraging behavioral economics to create rate targets, OBT configuration and merchandising to influence travelers, and dynamic program management to drive savings and increased traveler satisfaction.